Gadsby, Nick
February 2003
Brand Strategy;Feb2003, Issue 168, p38
Trade Publication
Focuses on the influence of historical perspective on customer behavior. Observation of the consumption patterns; Quality of the brand; Sensitivity of the firms to consumers' preferences.


Related Articles

  • Consumer reliance on intrinsic and extrinsic cues in product evaluations: A conjoint approach. Lee, Moonkyu; Yung-Chien Lou // Journal of Applied Business Research;Winter95/96, Vol. 12 Issue 1, p21 

    Investigates how consumers utilize intrinsic and extrinsic cues in determining product quality. Effects of consumer variables on importance of product cues; Influence of product familiarity, enduring involvement and price-reliance schema; Types of product cues and individual differences in cue...

  • Why do we always get second best? Fear, Steven; Taylor, Nathan; Kidman, Angus; Vandore, Simon; Tebbutt, Dan // Australian Personal Computer;Jul98, Vol. 19 Issue 7, p81 

    Focuses on the behavior of consumers in relation to purchasing lesser quality products. Reference to the purchase of petrol cars as opposed to electric cars; Reliability of Beta video cassettes; Comments made by Bruce McCabe, PC industry analyst with the Gartner Group/Dataquest company;...

  • PRODUCT COUNTRY-OF-ORIGIN PERCEPTIONS OF PORTUGUESE CONSUMERS. Bandyopadhyay, Soumava; Yelkur, Rama; DaCosta, Maria; Coelho, Francisco // AMA Winter Educators' Conference Proceedings;2001, Vol. 12, p131 

    This paper reports a field study from Portugal, where Portuguese consumers' perceptions of products made in Portugal are compared with those of products originating from Spain, Italy, Germany, France, and the United States. Portugal went through some remarkable changes in the last three decades....

  • EFFECT OF PRICING ON PERCEPTION OF PRODUCT QUALITY. McConnell, J. Douglas // Journal of Applied Psychology;Aug68, Vol. 52 Issue 4, p331 

    Analyzes the effects of pricing on perception of product quality at the Stanford University in California. Observations on the consumer behavior in the market place; Approval for the use of beer in the study by the Department of Alcoholic Beverage Control; Relationship between price and quality...

  • CORRELATES OF JOB SATISFACTION AND JOB DISSATISFACTION AMONG FEMALE CLERICAL WORKERS. Waters, L. K. // Journal of Applied Psychology;Oct69, Vol. 53 Issue 5, p388 

    Degree of overall satisfaction, overall dissatisfaction, and overall satisfaction/ dissatisfaction were correlated with measures of satisfaction/dissatisfaction with several aspects of the work situation for 160 female clerical workers. Also, tabulations were made of responses to open-ended...

  • The 'art' and 'lessons' of shopping for bargains. Gitomer, Jeffrey // Grand Rapids Business Journal;9/22/2014, Vol. 32 Issue 38, p13 

    The article offers suggestions on how companies can attract many customers including identifying their intention of purchasing a product, determining the reason of an urgent product purchase and considering the value of a product.

  • Japan is a Source of Innovation. Geissler, Werner // Economy, Culture & History Japan Spotlight Bimonthly;Sep/Oct2004, Vol. 23 Issue 5, p9 

    Presents information on the importance of Japanese consumers for global success. Importance of quality to a Japanese consumer; Regards held by Japanese businesses towards their customers; Comparison between the shopping habits of consumers in Japan and the U.S.

  • Conceptualizing 'Reference Quality' Claims: Empirical Analysis of its Effect on Consumer Perceptions . Beng Soo Ong // American Business Review;Jan1994, Vol. 12 Issue 1, p86 

    Presents an analysis on the effects of reference quality on consumer perceptions. Reasons for the absence of research on reference quality; Explanations for shifts in the internal reference price of consumers; Difference between merchant-supplied refrencequality and merchant-supplied reference...

  • IMPACTS OF CONSUMERS' FAMILIARITY AND PRODUCT CLASS ON PRICE-QUALITY INFERENCE AND PRODUCT EVALUATIONS. Lim, Jeen-Su; Olshavsky, Richard W. // Quarterly Journal of Business & Economics;Summer88, Vol. 27 Issue 3, p130 

    An experiment was conducted to examine the impacts of consumers' familiarity and product class on inferences of the price-quality relationship and product evaluations. Huber and McCann's inference model of choice is tested for generality under two levels of familiarity and product class. Partial...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics