TITLE

FOOTBALLFEVER IN THE ASIA PACIFIC

PUB. DATE
February 2003
SOURCE
Brand Strategy;Feb2003, Issue 168, p36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents survey results on the sporting preferences of the residents in Asia. Popularity of the football game; Increase of marketing returns among business enterprises; Brand strategy.
ACCESSION #
9293310

 

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