TITLE

Heading for fairer weather

PUB. DATE
February 2003
SOURCE
Brand Strategy;Feb2003, Issue 168, p35
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Forecasts the increasing marketing budgets for fiscal 2003. Growth of consumer confidence; Modification of direct marketing and Internet promotion; Escalation of advertising budgets.
ACCESSION #
9293307

 

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