TITLE

SMEs--a small to medium effort

PUB. DATE
February 2003
SOURCE
Brand Strategy;Feb2003, Issue 168, p35
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the brand development and protection strategy of small and medium enterprises in Great Britain. Reliance to customer pressure in product innovation; Relevance of brand names to overseas markets; Launch of market research.
ACCESSION #
9293304

 

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