TITLE

Bright lights and big smells

AUTHOR(S)
Storor, Susan
PUB. DATE
February 2003
SOURCE
Brand Strategy;Feb2003, Issue 168, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the difficulties of registering non-traditional trademarks such as smells and colors in Europe. Identification of the mark in the application form; Disapproval of registering olfactory signs by the European Court of Justice; Need for graphic representation of smell.
ACCESSION #
9293300

 

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