TITLE

Branding on a fine line

AUTHOR(S)
Thomson, Kevin
PUB. DATE
February 2003
SOURCE
Brand Strategy;Feb2003, Issue 168, p33
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the strategy to regain employee trust and improvement of brand delivery. Promotion of the changing needs of the business and internal customers; Development of integrity in product marketing; Enhancement of customer services. INSET: The lowest cost, highest impact route to market.
ACCESSION #
9293289

 

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