TITLE

Music to marketer's ears

AUTHOR(S)
Hanlon, Rob
PUB. DATE
February 2003
SOURCE
Brand Strategy;Feb2003, Issue 168, p31
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the integration of major artists and their recordings into the marketing campaigns of the business enterprises. Consideration of music as an integral part of consumer's lives; Partnership between the record firms and major brands; Enhancement of the marketing campaign.
ACCESSION #
9293280

 

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