TITLE

Innovate or die

AUTHOR(S)
Williamson, Mick
PUB. DATE
February 2003
SOURCE
Brand Strategy;Feb2003, Issue 168, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the importance of market research in product development and innovation. Knowledge on the unmet functional needs of the consumers; Enhancement of consumers' preferences; Exploration of consumer behavior.
ACCESSION #
9293276

 

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