TITLE

Elastic brands

AUTHOR(S)
Anholt, Simon
PUB. DATE
February 2003
SOURCE
Brand Strategy;Feb2003, Issue 168, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the marketing initiatives of the companies in Great Britain. Brand strategy; Promotion of national and regional tourism; Components of the branding strategy.
ACCESSION #
9293275

 

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