TITLE

Smirnoff's cool extension

AUTHOR(S)
Mortimer, Ruth
PUB. DATE
February 2003
SOURCE
Brand Strategy;Feb2003, Issue 168, p23
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the brand strategy of Smirnoff Ice from Smirnoff in Great Britain. Extension of the existing brands; Launch of commercial campaign; Target market of the beverage.
ACCESSION #
9293254

 

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