TITLE

Managing agency ties

AUTHOR(S)
Simons-Gooding, Anthony
PUB. DATE
February 2003
SOURCE
Brand Strategy;Feb2003, Issue 168, p13
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the strategy of enhancing client and advertising relationships. Education of the staff on responsibility and accountability; Management of creative presentations; Delegation of authority.
ACCESSION #
9293214

 

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