TITLE

Anti-American brands cash in on political statements

AUTHOR(S)
Mortimer, Ruth
PUB. DATE
February 2003
SOURCE
Brand Strategy;Feb2003, Issue 168, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the launching of Mecca-Cola soft drink in Europe. Opposition of the Muslim drink against American Foreign policy; Increase of sales; Consideration of the brand's existence as a political statement.
ACCESSION #
9293209

 

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