TITLE

Supermarket sweepstake

AUTHOR(S)
Cuddeford, Morag
PUB. DATE
February 2003
SOURCE
Brand Strategy;Feb2003, Issue 168, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the promotion of Asda brand from Wal-Mart in Great Britain. Increase of the market share; Development of strategy for product differentiation; Alteration of customer behavior.
ACCESSION #
9293204

 

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