TITLE

Crazy colorful decor coming to a bar near you

PUB. DATE
February 2003
SOURCE
Brand Strategy;Feb2003, Issue 168, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the brand strategy of paint manufacturer Crown Paints in London, England. Launch of the Colour Bar; Assessment of the marketing approach; Development of the lifestyle brand.
ACCESSION #
9293196

 

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