TITLE

If i got my hands on South West Trains

PUB. DATE
February 2003
SOURCE
Brand Strategy;Feb2003, Issue 168, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Evaluates the brand management of the South West Trains. Assessment of customer service; Need for educating the guard with customer service skills to build brand perception; Development of brand perception.
ACCESSION #
9293192

 

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