TITLE

Schadenfreude and the dark world of the new consumer

AUTHOR(S)
Tiers, Phil
PUB. DATE
February 2003
SOURCE
Brand Strategy;Feb2003, Issue 168, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on issues related to branding failures. Behavior of the consumers; Apprehension of the chief executive officers; Volatility of the economy.
ACCESSION #
9293191

 

Related Articles

  • To Rebrand or Not to Rebrand? Nelson, Susan // Brandweek;3/4/2002, Vol. 43 Issue 9, p18 

    Offers guidelines on considering a rebranding program or staying with the existing brand strategy. Change in the value or purpose of mergers, acquisitions and joint ventures; Competition and consumer needs to consider; Importance of the management team or chief executive officer on a brand...

  • Managing Brand Relationships: Should Board-rooms Listen to Consumer Choices? Nadeem, Mohammed // Advances in Consumer Research - Asia-Pacific Conference Proceedi;2009, Vol. 8, p328 

    China and India are the fastest growing major markets in the world and the most popular markets for foreign entrants. Yet no study has examined the success or failure of these entries from customer choice perspective. Using a new definition of success and a uniquely compiled archival database,...

  • Two new KEA vehicles for on and off the road.  // Travel Trade;9/8/2004, p14 

    This article focuses on KEA Campers, which has introduced two new brands of vehicle to its fleet in 2004. KEA CEO Rudi Fuhrmann said improved product design, quality and vehicle safety, comfort and convenience were top priorities for the company. "We have delivered in all these areas," Fuhrmann...

  • Broadband Soapbox: A La Carte Forecast?  // CT's Pipeline;9/18/2007, p3 

    The article talks about a la carte programming. According to Kyle McSlarrow, president and CEO of NCTA, a la carte programming is "anti-consumer," with subs paying less for more. Others would argue that a la carte programming enables consumers to buy what they want and not buy what they do not want.

  • Making the Experience Match the Promise. AIELLO, MARIANNE // HealthLeaders Magazine;Jan2009, Vol. 12 Issue 1, p22 

    The article discusses the highlights of a presentation by Gary Adamson, chief executive officer (CEO) of Starizon, during the 2008 HealthLeaders Media Marketing Awards ceremony. The focus of his presentation was to stress the significance of tailoring positive customer experiences in marketing....

  • INDOOR LOCATION ANALYTICS IMPROVE RETAIL OPS, INSIDE AND OUT. Riesenbach, Jim // Chain Store Age;Nov2013, Vol. 89 Issue 7, p26 

    An interview with Jim Riesenbach, the chief executive officer (CEO) of indoor location analytics solutions provider, ilnside is presented. When asked about the benefits of indoor location metrics for retailers and consumers, he refers to a new insight into customers' behavior. He mentions about...

  • Burning Issues for CEOs Consumer Behavioral Trends.  // Chain Store Age;Jan2004, Vol. 80 Issue 1, p32 

    Enumerates the top consumer trends and issues that would concern CEO and drive retail businesses in the U.S. in 2004. Price deflation; Significance of understanding the needs and wants of women consumers; Growth of men consumer demands for personal-care products and services.

  • Why leaders can't lead. LA PIANA, DAVID // Smart Business Northern California;Oct2014, Vol. 7 Issue 11, p7 

    In this article, the author discusses reasons why leader can't lead business enterprises and gives recommendations to choose alternative approach to become a successful leader. Topics include the suggestions to try a series of smaller experiments, advice to send staff to gather data on customer...

  • Home changing office evolving with electronics, work habits. SLAUGHTER, POWELL // Furniture/Today;5/4/2015, Vol. 39 Issue 35, p20 

    The article reports that vendors selling home office goods at the High Point Market in North Carolina are adjusting their product on how electronics and work habits are affecting the way consumers use furniture. Richard Olmeda, chief executive officer of Turnkey Products says that the market for...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics