TITLE

NEWS ROUND-UP

PUB. DATE
February 2003
SOURCE
Brand Strategy;Feb2003, Issue 168, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports developments related to the brand management as of February 2003. Launch of BPM Energy drink; Introduction of a digital television channel by Flextech; Creation of marketing campaign for the Type 1 jeans by Levi's. INSETS: DIARY;APPOINTMENTS.
ACCESSION #
9292833

 

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