TITLE

A time for politically-charged branding

AUTHOR(S)
Lewis, Elen
PUB. DATE
February 2003
SOURCE
Brand Strategy;Feb2003, Issue 168, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the politically-charged branding strategy. Utilization of brand as political tools; Implication of the launch of Mecca-Cola on the American brands; Value of the Chinese brand.
ACCESSION #
9292778

 

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