TITLE

The role of brands in high performance marketing

AUTHOR(S)
Fisk, Peter
PUB. DATE
February 2003
SOURCE
Brand Strategy;Feb2003, Issue 168, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the role of brands in marketing performance. Comprehension of market dynamics; Conversion of equity into cash; Impact of operational efficiency on economic profit.
ACCESSION #
9292686

 

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