Weather.com Forecast Calls For More Ads

Dolbow, Sandra
December 2002
Brandweek;12/2/2002, Vol. 43 Issue 44, p6
Trade Publication
Reports on the increase in the number of advertisers which sponsored the Web site weather.com in the U.S. in their efforts to improve marketing efficiency as of December 2, 2002. Advertisers of the Web site for the season; Efficacy of advertisements connected with a Web site; Benefits of advertisers from weather.com's content.


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