Right Guard links with extreme sports event

Kleinman, Mark
February 2003
Marketing (00253650);2/27/2003, p6
Trade Publication
Reports on the sponsorship deal for Snowbombing sports adopted by the consumer goods manufacturer Gillette Co.'s Right Guard deodorant brand to target the youth market of Great Britain. Television broadcasts organized for the deal; Information on the travel package for the Snowbombing event in Switzerland; Purpose of the deal.


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