TITLE

Online Research at Consumers Union

AUTHOR(S)
Huerster, Bob
PUB. DATE
April 1997
SOURCE
Database;Apr/May97, Vol. 20 Issue 2, p27
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the research assistance provided by the Consumers Union's Information Center to the magazine 'Consumer Reports' for the development of a product story. Key phases in story development where assistance is provided; Steps and techniques used in market survey phase; Highlights of the testing phase.
ACCESSION #
9267205

 

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