TITLE

Philips launches new identity

AUTHOR(S)
Montgomery, Angus
PUB. DATE
November 2013
SOURCE
Design Week (Online Edition);11/15/2013, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the new identity of Dutch technology company Philips which is said to be centred on innovation and people. The new identity was developed by the Philips design team in conjunction with partners including Interbrand, Ogilvy and OneVoice and comes after a social media campaign where Philips revealed an element of the new identity piece-by-piece. Philips will also launch a reworked version of its "shield" logo first used in 1934.
ACCESSION #
92618817

 

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