TITLE

GRASPING CHANGE: VISUALIZING INTERNATIONAL TECHNOLOGY ADOPTION FOR ENTREPRENEURSHIP EDUCATION

AUTHOR(S)
Noyes, Erik; Deligiannidis, Leonidas
PUB. DATE
January 2013
SOURCE
Journal of Entrepreneurship Education;2013 Special Issue, Vol. 16, p13
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
A central challenge in entrepreneurship education is conveying the dynamism of industries and innovation. Students of entrepreneurial management must appreciate the waves of creative destruction which birth industries, redistribute wealth and alter the basis of competition. Core to this objective is understanding patterns of innovation and technology adoption in the global economy. This includes grasping the diffusion of innovation in one's own industry in order to make accurate business assumptions about the risks and timing of entrepreneurial opportunities, competition, return on investment and the chances of venture success. This research exploited the largest known international database on technology adoption to develop and test innovative teaching tools for entrepreneurship education. The overarching goal was to create interactive visual interfaces to improve teaching on technology adoption and the diffusion of innovation with the aim of improving new venture planning. In entrepreneurship education, technology adoption (also known as the S-curve) is generally taught qualitatively as a cornerstone concept in innovation, competitive analysis and new venture planning. Yet students are rarely, if ever, provided rich data to examine the tempo, implications and varying patterns of technology adoption. Creating an interactive visual interface, we enabled entrepreneurship students to browse and compare international technology adoption data across the leading 25 industrialized countries from 1788-2001 (e.g. for telegraphs, private cars, mobile phones, and industrial robots). Our head-to-head evaluation of our visual interface, called Prism, versus an Excel spreadsheet with identical data showed that entrepreneurship students make more accurate reflections and future forecasts about technology adoption for a wide range of technologies with our tool. We initiated this research to examine ways visual knowledge discovery can improve learning outcomes in entrepreneurship education, including both content delivered face-to-face and in online environments. Our findings suggest data-rich, interactive visual interfaces can strengthen entrepreneurship students' conception of innovation dynamics when planning for and launching a new technology venture.
ACCESSION #
92547684

 

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