TITLE

SUSAN G. KOMEN TRIES TO RECONSTRUCT DAMAGED BRAND

AUTHOR(S)
Osland, Asbjorn; Clinch, Nanette
PUB. DATE
October 2013
SOURCE
Journal of Critical Incidents;Oct2013, Vol. 6, p141
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article discusses breast cancer organization Susan G. Komen's (SGK's) efforts to rebuild its brand. It is informed that the organization's reputation was damaged when it opposed the legal right to obtain an abortion and tried to exclude Planned Parenthood (PP) from future grants. It is informed that SGK regrets that new policies have affected longstanding grantees.
ACCESSION #
92526913

 

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