TITLE

Patient satisfaction with physician responses during interactions prompted by pharmaceutical advertisements

AUTHOR(S)
Lewin, Benjamin
PUB. DATE
December 2013
SOURCE
Social Science Journal;Dec2013, Vol. 50 Issue 4, p491
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Highlights: [•] Pharmaceutical direct-to-consumer advertising (DTCA) is associated with patient satisfaction. [•] Receipt of diagnosis has no significant influence on patient satisfaction. [•] When patients mention DTCA, satisfaction decreases if the requested drug is not prescribed. [•] Satisfaction is differentially impacted by the reason given for denial of prescription. [•] Decreased patient satisfaction may threaten physician authority.
ACCESSION #
92501196

 

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