Web site seen as key part of marketing strategy

Knell, Michael J.
March 2003
Furniture/Today;3/3/2003, Vol. 27 Issue 26, p13
Trade Publication
Discusses the role of the Internet as a marketing tool in the furniture retailing industry. Consumers' acquisition of knowledge on products through the Internet; Furniture retailer Home Fashion Market's web site; Provision of information about the products and services for consumers.


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