TITLE

Web site seen as key part of marketing strategy

AUTHOR(S)
Knell, Michael J.
PUB. DATE
March 2003
SOURCE
Furniture/Today;3/3/2003, Vol. 27 Issue 26, p13
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the role of the Internet as a marketing tool in the furniture retailing industry. Consumers' acquisition of knowledge on products through the Internet; Furniture retailer Home Fashion Market's web site; Provision of information about the products and services for consumers.
ACCESSION #
9213031

 

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