TITLE

Arriving with a bang

AUTHOR(S)
O'Brien, Richard
PUB. DATE
December 1992
SOURCE
Sports Illustrated;12/7/92, Vol. 77 Issue 24, p78
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Profiles Oscar De La Joya, US boxer and Olympic gold medalist. How he began his professional career; His unqualified debut success; Earnings; Most heralded promising young fighter in the world; The promise to his mother; Choice of booking agents; Father's influence; Television appearances and White House visit; Endorsement deals; Marketing plans and career strategy; A long-planned post-fight victory party.
ACCESSION #
9212283381

 

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