Arriving with a bang

O'Brien, Richard
December 1992
Sports Illustrated;12/7/92, Vol. 77 Issue 24, p78
Profiles Oscar De La Joya, US boxer and Olympic gold medalist. How he began his professional career; His unqualified debut success; Earnings; Most heralded promising young fighter in the world; The promise to his mother; Choice of booking agents; Father's influence; Television appearances and White House visit; Endorsement deals; Marketing plans and career strategy; A long-planned post-fight victory party.


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