TITLE

Zentrepreneurship

AUTHOR(S)
Bernstein, Amy
PUB. DATE
December 1992
SOURCE
U.S. News & World Report;12/21/92, Vol. 113 Issue 24, p30
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Announces the new venture called the `Republic of Tea,' created by the moneymakers who devised Banana Republic. It sells not just a beverage but a philosophy. Comments from co-founder Bill Rosenzweig; The company's marketing.
ACCESSION #
9212212689

 

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