Future campaigns

Roberts, Steven V.
December 1992
U.S. News & World Report;12/14/92, Vol. 113 Issue 23, p22
Discusses highlights of the set of predictions from Public Opinion Strategies, a Republican polling firm, about applying 1992's lessons to the politics of the future. Rapid reply from President-elect Bill Clinton to all President George Bush charges; Higher ad costs; Cable connection; Negative campaigning still works; More negative tactics that leave no fingerprints.


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