CAA wants control over Coke account

Wells, Melanie
November 1992
Advertising Age;11/2/1992, Vol. 63 Issue 45, p3
Trade Publication
The article reports on the search for advertising staff at Creative Artists Agency in the United States for the creation of a Coca-Cola Classic advertising campaign. CAA has made offers to appoint creative directors, Bob Needleman and Frank Fleizach for the campaign. The company plans to dominate the market against its New York-based competitor, McCann-Erickson Worldwide.


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