TITLE

CAA wants control over Coke account

AUTHOR(S)
Wells, Melanie
PUB. DATE
November 1992
SOURCE
Advertising Age;11/2/1992, Vol. 63 Issue 45, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the search for advertising staff at Creative Artists Agency in the United States for the creation of a Coca-Cola Classic advertising campaign. CAA has made offers to appoint creative directors, Bob Needleman and Frank Fleizach for the campaign. The company plans to dominate the market against its New York-based competitor, McCann-Erickson Worldwide.
ACCESSION #
9212070395

 

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