TITLE

IDENTIFY A NEED, TURN A PROFIT

AUTHOR(S)
Kupfer, Andrew
PUB. DATE
November 1992
SOURCE
Fortune;11/30/1992, Vol. 126 Issue 12, p78
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Examines Broderbund Software, creators of new genres of software that appeal to children and adults alike. Chief Executive Doug Carlston; Putting children in charge of what they're learning; Dominates charts; Productivity, entertainment, education; Strategy; Origins of the company; First strike; Inventors of Carmen Sandiego; Identifying markets and designing products to fill them; Marriage of demographic trend to technology; Ensuring creativity and consistent appeal.
ACCESSION #
9211231355

 

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics