TITLE

How do they find those real people for TV commercials? (You'd be surprised!)

AUTHOR(S)
Singer, Cathy
PUB. DATE
September 1992
SOURCE
Cosmopolitan;Sep92, Vol. 213 Issue 3, p256
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Explains how casting directors find real people for appearances in television commercials. Why the current trend is to prefer real people over actors and actresses; Case studies of successful commercials featuring real people; Experiences of several casting directors.
ACCESSION #
9211230843

 

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