Crest, MLB link to help kids

October 1992
Advertising Age;10/5/1992, Vol. 63 Issue 41, p29
Trade Publication
This article reports that Procter & Gamble Co. breaks a page ad in USA Today to introduce the Caring Team of Athletes sponsored by Crest toothpaste. The Major League Baseball Players Association announced formation of the team of 26 prominent players whose batting performance will trigger donations to the Caring Program for Children. The program provides free healthcare benefits to children whose families do not qualify for public assistance.


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