TITLE

Cadillac zeroes in on ads

AUTHOR(S)
Serafin, Raymond; Donaton, Scott
PUB. DATE
August 1992
SOURCE
Advertising Age;8/31/92, Vol. 63 Issue 35, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that Cadillac is making a significant commitment to selective binding as part of a target marketing strategy. Approach means older buyers who favor large luxury cruisers will more likely see an ad for the redesigned Fleetwood Brougham; What the company is doing to back the effort; Details.
ACCESSION #
9210191372

 

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