TITLE

Homeopathic drugs naturally want spot in mainstream market

AUTHOR(S)
Magiera, Marcy; Colford, Steven W.
PUB. DATE
August 1992
SOURCE
Advertising Age;8/31/92, Vol. 63 Issue 35, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that marketers of homeopathic medicines want to write a prescription for the American mainstream and they are spending marketing dollars doing it. Remedies that treat an ailment with small doses of natural substances; Commonly available in Europe; Homeopathic marketers expect that to change as they invest more money in marketing; Leading marketer, Nature's Way.
ACCESSION #
9210191368

 

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