TITLE

Stewart, Cosby top Q ratings; where's Mike?

AUTHOR(S)
Mandese, Joe
PUB. DATE
August 1992
SOURCE
Advertising Age;8/31/92, Vol. 63 Issue 35, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Offers a look at the top entertainment personalities for Marketing Evaluations/TVQ's 1992 Performer Q survey. Michael Jordan fell from 4th to 31st; Survey is conducted every May and June; Widely used by Marketers and agencies to select celebrity endorsers; Bill Cosby and Jimmy Stewart placed first; Other celebrities including Clint Eastwood, Steven Spielberg and Robin Williams.
ACCESSION #
9210191366

 

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