TITLE

Seven days that shamed a sector

AUTHOR(S)
McKelvey, Charlie
PUB. DATE
February 2003
SOURCE
Precision Marketing;2/7/2003, Vol. 15 Issue 17, p15
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Looks at the role of the anti-abortion mailing campaign launched by the UK Life League on the customers' negative reactions towards the direct marketing industry in Great Britain in February 2003. Refusal of the industry to publish the campaign; Defiance of the group in continuing to use the campaign despite its disturbing imagery.
ACCESSION #
9209926

 

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