All polls are not created equal

September 1992
U.S. News & World Report;9/28/92, Vol. 113 Issue 12, p24
Presents comments from Frank Luntz, formerly a pollster for Ross Perot's presidential effort, who addresses the question of swings in polls during this year's campaigns. Whether anything about the nature of these polls helps to explain the swings; Order bias; Interview bias; Sampling bias; Repetition bias; Wording bias; Timing bias.


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