TITLE

A wider focus for ad schools?

PUB. DATE
August 1992
SOURCE
Advertising Age;8/17/1992, Vol. 63 Issue 33, p17
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents a commentary by Sid Bernstein on college courses in advertising. Background of advertising and colleges; Unrealistic slanting of courses; Things have changed since the advertising business has been changing so drastically; Questions for advertising educators; New courses being offered.
ACCESSION #
9209213446

 

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