TITLE

Nike's Side 1 gets 3rd start this summer

AUTHOR(S)
Magiera, Marcy
PUB. DATE
July 1992
SOURCE
Advertising Age;7/6/1992, Vol. 63 Issue 27, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that Nike's Side 1 will reintroduce its line of women's athletic shoes and apparel with an advertising campaign this fall. Part of Nike's Sports Casuals Division; Third time launching demonstrates the marketer's ongoing commitment to expand its presence in women's footwear; Advertising handled by Wieden & Kennedy.
ACCESSION #
9208031366

 

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