TITLE

ConAgra, Kraft start cheese war

AUTHOR(S)
Liesse, Julie
PUB. DATE
July 1992
SOURCE
Advertising Age;7/6/1992, Vol. 63 Issue 27, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that ConAgra is arming for another head-to-head battle with Kraft General Foods, this time striking at the heart of its $2 billion cheese line. ConAgra's Beatrice Cheese unit is introducing a new 30-item line of Healthy Choice fat-free cheeses; What the line includes; Just started selling the products to retailers; Comments.
ACCESSION #
9208031358

 

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