TITLE

Threats vs. persuasion

PUB. DATE
June 1992
SOURCE
Advertising Age;6/29/1992, Vol. 63 Issue 26, p17
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents a commentary by Sid Bernstein stating that the National Newspaper Publishers Association believes they are not getting their share of Procter & Gamble advertising; Threat of a boycott; Unusual element of the use of a boycott to encourage advertising; Details.
ACCESSION #
9207131137

 

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