4A's hits newspapers' national rates

Fisher, C.; Mandese, J.
June 1992
Advertising Age;6/1/1992, Vol. 63 Issue 22, p40
Trade Publication
Reports on the newspaper advertising rate disparity between national and local charges as it is at an all-time high according to a new American Association of Advertising Agencies study. Details of the survey; The national/local differential; Comments; Media buyers were disappointed by the study results.


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