Madison Avenue mogul

Hardigg, V.
June 1992
U.S. News & World Report;6/22/92, Vol. 112 Issue 24, p62
Discusses how Martin Sorrell helped build a powerful marketing kingdom known as WPP Group. Sorrell's tightfisted fiscal management helped transform the Saatchi & Saatchi agency in the 1970s; Sorrell's $862 million offer to J. Walter Thompson bought him victory; His lofty ambition; Why Sorrell has been likened to the mythic character, Icarus; More.


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