TITLE

Madison Avenue mogul

AUTHOR(S)
Hardigg, V.
PUB. DATE
June 1992
SOURCE
U.S. News & World Report;6/22/92, Vol. 112 Issue 24, p62
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Discusses how Martin Sorrell helped build a powerful marketing kingdom known as WPP Group. Sorrell's tightfisted fiscal management helped transform the Saatchi & Saatchi agency in the 1970s; Sorrell's $862 million offer to J. Walter Thompson bought him victory; His lofty ambition; Why Sorrell has been likened to the mythic character, Icarus; More.
ACCESSION #
9206221096

 

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