TITLE

Crystal Pepsi sales surge as test markets clear shelves

AUTHOR(S)
Fahey, A.
PUB. DATE
May 1992
SOURCE
Advertising Age;5/18/92, Vol. 63 Issue 20, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
States that although it is too early to call it a sure winner, Crystal Pepsi appears to be off to an unusually strong start about a month into test. Performing above expectations; Brett Goodwin, marketing manager at Pepsi-Cola Bottling Co., Denver; Success attributed to uniqueness and unprecedented consumer awareness; Cautious about Crystal Pepsi maintaining momentum.
ACCESSION #
9206081381

Tags: PEPSICO Inc.

 

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