TITLE

Canadian beer fights for low price

AUTHOR(S)
Brown, Barry
PUB. DATE
May 1992
SOURCE
Advertising Age;5/4/1992, Vol. 63 Issue 18, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Drummond Brewery introduced its generic beer in Saskatchewan in May 1992. The company is attempting to gain a share of the beer market dominated by Canada's two national breweries, Molson Breweries of Canada and Labatt Breweries of Canada Ltd.. Drummond has a pricing strategy to undercut competitors in the country.
ACCESSION #
9205182837

 

Related Articles

  • An infinite number of TV beer ads will eventually define all that is Canada. Grace, Kevin Michael // Alberta Report / Newsmagazine;07/27/98, Vol. 25 Issue 32, p23 

    Examines how beer ads define Canada. Restrictions on beer ads in Canada; Emphasis on national identity; Examples from a series of ads by Molson Canadian; Patriotism by Labatt.

  • Molson and Labatt launch guarana beers. Wentz, Laurel; Chiasson, Gail // Advertising Age;3/21/2005, Vol. 76 Issue 12, p16 

    Reports on introduction of beer brands by Canadian breweries Molson and Kick in 2005, which contain the Amazon fruit called guarana believed to increase energy levels. Description of the beer brands Kick from Molson and Shok from Labatt Breweries; Criticisms against the beer brands.

  • A NEW BLUE. A. N. // Foodservice & Hospitality;Sep2011, Vol. 44 Issue 7, p43 

    The article offers brief information on Labatt Brewing Co. Ltd.'s Bleue 55 beer.

  • Top two import beer ready price increases. Chura, Hillary // Advertising Age;6/28/1999, Vol. 70 Issue 27, p63 

    Mentions the effect of United States domestic beer price hikes on imported products. Corona and Heineken companies' price jumps at retail; Advertising budgets for the two beer marketers; Expectation that consumers will accept price hikes; Reaction of distributors Gambrinus and Barton.

  • Did loss of authenticity doom the Rolling Rock brand? Taylor, David // Central Penn Business Journal;10/30/2015, Vol. 31 Issue 45, p13 

    The article focuses on the Rolling Rock regional beer of Labatt Brewing Co. marketed as a premium brand with the number 33 and the "Same as it ever was" tagline that has lost its authenticity after it was purchased by Anheuser-Busch (A-B) that changed its tagline into "Born small town" that led...

  • Labatt gains North American rights to Lowenbrau.  // Beverage Industry;Sep97, Vol. 88 Issue 9, p14 

    Reports on Labatt Brewing Co. Ltd.'s acquisition of the rights to produce, import and market Lowenbrau beers in North America. Expiration of Miller Brewing's United States licensing agreement with Lowenbrau AG in September 1999; Duration of the Labatt agreement; Plan to change the recipe for...

  • Pick of the week.  // Campaign;07/04/97, Issue 27, p17 

    Presents a photograph representing a Labatt Ice television commercial selected as `Campaign' magazine's advertisement for the week of July 4, 1997.

  • Firm results.  // Beverage World;Aug93, Vol. 112 Issue 1547, p12 

    Reports on the free advertising gained by the Labatt Breweries for its Red Stripe beer in the film `The Firm' and television series `Going to Extremes'. Scenes where the beer was seen; Comments from a company representative.

  • Red hot ice in Boston. J.S. // Restaurant Business;2/10/94, Vol. 93 Issue 3, p102 

    Reports on the sales performance of Labatt Ice Beer at Pour House Bar & Grill in Boston, Massachusetts. One-week record sale; Effect of advertising strategy.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics