Canadian beer fights for low price

Brown, Barry
May 1992
Advertising Age;5/4/1992, Vol. 63 Issue 18, p16
Trade Publication
The article reports that Drummond Brewery introduced its generic beer in Saskatchewan in May 1992. The company is attempting to gain a share of the beer market dominated by Canada's two national breweries, Molson Breweries of Canada and Labatt Breweries of Canada Ltd.. Drummond has a pricing strategy to undercut competitors in the country.


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