TITLE

Red tape handicaps growth of spot cable

AUTHOR(S)

Kim, J.B.; Mandese, J.

PUB. DATE

April 1992

SOURCE

Advertising Age;4/6/1992, Vol. 63 Issue 14, SPECIAL REPORT: CABLE TV pS-13

SOURCE TYPE

Trade Publication

DOC. TYPE

Article

ABSTRACT

States that spot cable should be the ultimate medium for geographically targeting TV viewers efficiently and effectively, but in reality many media buyers say there is a long way to go before the industry competes with broadcast TV in spot usage. Cabletelevision Advertising Bureau estimates; Problems with buying spot cable inventory; Comments.

ACCESSION #

9204200147

Tags: CABLE television

 

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