TITLE

Beyond conversion

AUTHOR(S)
FAZEKAS, DAVID
PUB. DATE
November 2013
SOURCE
Smart Business Pittsburgh;Nov2013, Vol. 20 Issue 6, p7
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article offers suggestions on improving service and enhancing relationship with customers. Recommendations include creating a content marketing program which permits one to extend thought leadership to customers and updating communication lines with clients. It also advises on expanding relationships by educating customers on product trends.
ACCESSION #
92033022

 

Related Articles

  • Rethink Sales. Gibson, Rowan // Sales & Service Excellence Essentials;Feb2006, Vol. 6 Issue 2, p4 

    Focuses on trends and challenges facing sales. Transformation in the role of sales brought by the efforts of companies to build customer relationships using electronic-based models; Global economic trends that reinvent sales, including higher market transparency and increasing competition;...

  • The economy is falling, the economy is falling. Gitomer, Jeffrey // Inside Tucson Business;10/6/2008, Vol. 18 Issue 18, p16 

    The article offers suggestions for businesses on how to address the economic downturn. It recommends to get customers what they need, process orders error-free, have quality relationship with customers, and excel in service. It also suggests getting the right attitude either for co-workers or...

  • Managing Costs in a WCM Project. GUSEVA, IRINA // EventDV;Jan2012, Vol. 2012 Issue 1, p25 

    The article presents information related to cost management in a web content management (WCM)project. It is noted that myriad variants and options are offered by WCM licensing models that vary greatly from vendor to vendor. It is advised to consider and budget for the following ongoing...

  • VIEWPOINT. Gibbins-Klein, Mindy // Training Journal;Apr2010, p11 

    In this article the author reflects on the potential of people to become thought leaders inside and outside their organizations in Great Britain. She says that the growth of the choice of method, delivery and the number of training providers implies that clients have more options and should get...

  • Cancellation of the paper: MANAGING CUSTOMERS AS INVESTMENTS. Rai, Usha Kiran // Serbian Journal of Management;2013, Vol. 8 Issue 1, p131 

    A letter to the editor is presented about the article "Managing Customers As Investments" by Usha Kiran Rai in a 2007 issue of the journal, as well as a response by the editor-in-chief regarding the decision to cancel the paper.

  • THE 'YOU FIRST' APPROACH:GETTING OTHERS TO CARE ABOUT YOUR MESSAGE. Kuzmeski, Maribeth // Retirement Advisor;Sep2014, Vol. 15 Issue 9, p26 

    The article discusses developing warmth and connection to make prospective customers care to listen to a seller's message thus contributing to higher sales and better leadership. It offers three tactics to cultivating customer relationship which are giving an authentic smile for a positive first...

  • Customer Service From Hell. Brandt, John R. // Industry Week/IW;May2008, Vol. 257 Issue 5, p88 

    The author reflects on the effort of the customer service representatives (CSR) who responded the time when his luggages were lost in India. He suggests that CSR should know how to deal with angry and disappointed people. He mentions a certain supervisor of the CSR who expresses her concern but...

  • Inspire Customers. Champy, James // Leadership Excellence Essentials;Mar2010, Vol. 27 Issue 3, p4 

    The article discusses convenience and economy as the author observes that growing companies have company-wide ambitions for steady growth, make decisions driven by customer needs and behavior governed by culture. The author defines the rules of engagement by illustrating the experience of...

  • Beyond conversion. FAZEKAS, DAVID // Smart Business Detroit;Nov/Dec2013, Vol. 8 Issue 8, p7 

    The author discusses issues in business management, particularly on how to develop stronger relationship with one's customer. He claims that the establishment of a content marketing program allows a business to distribute thought leadership to clients. He cites that open communication will also...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics