TITLE

Buy a kit, get cheap trips

AUTHOR(S)
Popkin, J.
PUB. DATE
March 1992
SOURCE
U.S. News & World Report;3/30/92, Vol. 112 Issue 12, p59
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Details the cost-cutting ploy of marketing inexpensive, easy-to-get travel-agent identification kits, being peddled by at least a dozen firms from New York to California in the past year or so. The promotion material hooks the consumer; The kits are now no longer restricted to travel agents; How the instant travel agents can give their professional counterparts a bad name; The appeal of instant-agent IDs; The cracking down of such ploys.
ACCESSION #
9203301837

 

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